Audatex - a Solera company global provider of claims solutions

Get online to boost customer communication

1st June 2015

Audatex highlights the benefits of online and mobile technology to reach customers and engage with them beyond simple insurance cover

Audatex, the global claims solutions provider, believes that insurers are not harnessing the power of apps and digital technology to their full capacity to boost customer engagement, beyond simply selling insurance cover. Historically, motor insurers have had touch points with customers at the time of creating a new policy, change of vehicle details, the point of renewal or when making a claim. Audatex thinks insurers need to think past these established patterns.

Paul Sykes explains, “This traditional approach misses the opportunity to extend the customer experience beyond the claims process. In reality, policyholders have assets to manage all year round, from buying and selling their current and other household vehicles, to servicing, maintaining and repairing these assets, all of which offer touch points for customer interaction. Insurers need to make their front-end customer service a personal and technology-based solution, to ensure they are at the fingertips of their policyholders throughout the vehicle ownership experience.

“Today’s consumers prefer and even expect digital interaction. From banking and news, to shopping and selling, consumers can access the services and products they want in the palm of their hand. Advances in mobile technology and the development of apps means managing our digital lifestyles is easier than ever.

“Imagine how much loyalty could be built into the relationship if an insurer were to give additional support to motorists, helping them keep their cars legal, maintained and repaired, all year, rather than just during a claim. This could represent a catalyst for a change in consumer perception about the motor insurance industry. By tapping into the desire for digital engagement, insurers can bring added value to consumers, in a way that fits with their lifestyle, increasing customer retention by developing a more positive relationship.”


June 2015

About Audatex

Audatex is a leading provider of software and services for the automotive and insurance claims processing industry. The company’s portfolio of solutions and services meets the needs of all parties in the supply chain and covers the complete cycle of first notification of loss, vehicle identification, job evaluation, assessment auditing, parts procurement, cycle time management and claims settlement.

Audatex is part of the Solera group of companies, a global provider of claims solutions.  Solera’s operating companies employ over 2,800 associates in over 65 countries across 6 continents, and have a global network of over 120,000 customers. 

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Audatex (UK) Limited, The Forum, Station Road, Theale, Reading, Berkshire, RG7 4RA.
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